Spotify x Uber
Brief: A Spotify and Uber collaboration that enables users to remotely control the music that plays during their Uber ride, personalizing their experience.
Approach: I chose a variety of typefaces to showcase different emotional feelings that are conveyed through songs. I chose to create a book that can be torn apart to become indivual postcards based on the Spotify and Uber core purpose, which is sharing. The color that I picked is influenced by the two companies; the Uber main color is blue, while Spotify's can change. The sole things that indentify Spotify are the bright colors they use and the duotone approach. The brush treatment is chosen to add human qualities into it.