Brief: Sweet Betty is a unique line of food that is especially developed for those women who are careful with their diet but every so often enjoy a cheat day.
Concept: We wanted our design to be fun. Our intention is to make the look of the packaging pretty and feel inviting. The mascot of this brand, Betty, is used as the main element of the line. Different colors and patterns are added as secondary elements to enhance the graceful look of the packaging.