Brief: Molecular Typography is a typographical card set containing information about molecular properties in chemistry and showing the Gotham typeface.
Approach: To characterize molecules, I chose to use the Gotham family because of Gotham's simplicity and its uniqueness. It lends itself to a scientific and an educational aesthetic, which fits the look and feel of chemistry. My primary target audience will be kids ages 13 to 18. It's designed to help them easily and quickly learn the basics of molecular properties.