Brief: Pawsh is a special line for pets, canines and felines that offer high-quality products, made especially for those who like to pamper their pets.
Concepts: We wanted our design to look sophisticated. Our intention was to make the look of the packaging feel high-class, almost like an upscale whiskey label design. We chose two colors to differentiate each of our products; dark blue for canines and dark red for felines. The main typeface of this brand is the Hoefler Text family because of its classic look. This is meant to elevate the aesthetic of the brand.