Nathania Frandinata
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Sculpt

Brief: Sculpt is a brand that sells a range of sporting goods for those who like to work out on a daily basis and need a range of items for their active lifestyle. 

Concepts: We wanted our design to be active and bold like our target consumers, which is why we used neon colors and active black and white photos of people working out. The materials that we chose to package our products in have a metallic finish to make each product look unified with the energy of the brand. The power symbol is a secondary element intended to add texture and power to the overall design. 

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